Adobe is developing a video model for Firefly that, alongside some hopeful third-party integrations, will allow users to extend shots and add / remove objects. Adobe is developing a video model for ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe announced generative AI tools within its video ...

Editors will be able to modify or remove objects from film footage and extend scenes using Adobe’s Firefly video AI model; Adobe also plans to support OpenAI’s Sora. Adobe will bring its Firefly ...

Adobe was honored with a Technology & Engineering Emmy® for 360-Degree Consumer Video Capture, Editing, and Presentation ...

AI video generators unlock new possibilities for creatives, allowing them to bring their ideas to video form with a quick prompt or reference image. However, using these AI tools in their work can ...

Apple Creator Studio is taking on Adobe's dominant Creative Cloud by offering a selection of apps to create content, paid ...

Adobe says it’s building an AI model to generate video. But it’s not revealing when this model will launch, exactly — or much about it besides the fact that it exists. Like many generative AI video ...

Adobe is ushering in the next generation of AI art with an upcoming version of Premiere Pro. It’s been about two years since Midjourney ushered in AI art, consisting of art generated entirely from ...

Up close with Adobe's showcase of Premiere Pro 25.5 at IBC2025: 90+ GPU-accelerated effects, Film Impact transitions, AI-powered audio tools, and a new multi-track iPhone app with Firefly integration.