Amazon has undergone a major aesthetic overhaul, combining over 50 sub-brands to form one unified brand identity. Spanning 15 global markets, Amazon's new branding is a concise and considered update ...

A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

Illustration picture shows the Amazon logo on the building of Amazon Logistics, in Antwerp, on Thursday 30 October 2025. BELGA PHOTO JONAS ROOSENS (Photo by JONAS ROOSENS / BELGA MAG / Belga via AFP) ...