Apple, iPhone and AI
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Apple didn’t have an AI strategy. So it’s buying one from Google.
Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.
Grok faces mounting scrutiny from government officials and advocacy groups after people used the AI chatbot to create sexualized images of minors and women.
This week's best Apple deals include big discounts on AirTag, AirPods Max, and Mac mini. We're also tracking great sitewide sales at Satechi, Samsung, and Best Buy, with discounts on everything from Mac-compatible monitors to TVs,
Apple is sitting out the costly race to build AI models and infrastructure, as the iPhone maker becomes a potential kingmaker among tech rivals seeking to dominate the new industry. This week, the Silicon Valley group announced its most consequential move in AI so far through a deal to use Google’s Gemini models to power features for the iPhone and improve its Siri voice assistant.
Apple Fitness Plus covers everything including classes, narrated walks and challenges.
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the United States,
Apple has a number of new products launching in 2026, including several that could have major impacts on the tech community at large. Rumored advancements in iPhone technology as well as cheaper laptops are well-publicized highlights, but a number of other products could be on the horizon as well.
Apple didn’t lose the AI race to Google. It won the chance to show us what ‘Apple Intelligence’ might actually look like. A few weeks ago, my iPhone woke me up at 3:30 a.m.