Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega.

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

Rolex built the Oysterdate 6694 in stainless steel from the early 1960s until it was discontinued in 1989. It was sold as a "Precision" model and holds a place in history as the last manual-wind watch ...

"Affordable" and "Rolex" are not words you might typically expect to find in the same sentence. As a matter of fact, the average income of Rolex owners ranges between $100,000 and $150,000, as of 2023 ...

Rising secondary market prices for Rolex watches in the first nine months of 2025 hit the buffers in the fourth quarter. EveryWatch, which tracks pre-owned watch sales across auctions and the ...

By Robertino Altieri, CEO & Founder of WatchGuys Rolex has officially implemented another US retail price increase as of ...

Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...