Lawyers strive for fairness and justice in every case they handle. However, the behavioral science research shows that human reasoning in legal contexts is inherently flawed and vulnerable to both ...

Learn how the Halo Effect, a common cognitive bias, shapes our perceptions and decisions often without us realizing it. This quick psychology explainer breaks down the science behind the bias, ...

We like to think of ourselves as rational beings who make decisions based on data. The reality is that we are far more often subject to our brain's cognitive biases, as this clip from "The Sherpas" ...

Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Nonprofits. My company works almost exclusively with small to midsize ...

Cognitive biases can affect our decision-making and ability to assess risk. This post explores 3 possible cognitive biases in ...

While researching "Cultish," her book on “the language of cults from Scientology to SoulCycle,” writer Amanda Montell kept coming across studies on cognitive biases, or common errors in thinking.

Cognitive biases can have a negative impact on an investor’s ability to make rational decisions, potentially derailing their investment goals. These mental shortcuts and distortions that we make ...

People who believe in conspiracy theories may be more likely to exhibit specific cognitive biases also found in individuals with subclinical delusional thinking, according to a pair of new studies ...

Learn how behaviorists explain market inefficiencies through human psychology. Discover key concepts in behavioral economics and finance that challenge rational models.