These days, the labels people associate with fashion extend far beyond price tags and brand names. Styling trends popularized on social media can foster a restrictive mindset when it comes to ...

"Winter, spring, summer or fall," go the lyrics to the Carole King classic "You’ve Got a Friend." These days, that’s also valuable fashion advice. Thanks to social media, notably TikTok and Instagram, ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

A new generation has found a high-tech way to embrace a fashion rule that first boomed in popularity in the 1980s—color analysis. For decades, trained consultants have worked with clients to help them ...

Kim Armga, of Jacksonville, was grieving her 15-year-old daughter when she found color theory six years ago. “I stopped caring for myself,” she said. “I didn’t know what to do.” She had stopped taking ...

In this video I walk through a Korean personal color analysis focused on red tones. I compare blue based winter reds with ...

Hi! I'm Shelby, and if you ask anyone about my fashion choices...they'll probably tell you I wear a lot of black. Shelby Heinrich My affinity for black clothing doesn't just come from the fact that it ...

Before Zaya Ganbaatar opened Àme Color Studio, Evanston’s first color analysis consultation site, she had already worked extensively in the beauty industry as a makeup artist for Dior. Personal color ...