Opinions expressed by Entrepreneur contributors are their own. Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and ...

Effective communication is about having the right interaction in the right moment, delivered in a way that generates a positive experience and outcome. In a previous article, I outlined why businesses ...

From the various social media platforms, to your website, to your online advertisements, there are a myriad of elements to keep track of when forming an online reputation for your brand. Keeping all ...

Opinions expressed by Entrepreneur contributors are their own. Maybe your brand is already well-established. Or…it’s an idea living in your head. Either way, there comes a time as an entrepreneur ...

Maintaining a consistent brand image online and offline is all about consistency and integrated effort. We’ve shared many PR tips here at Three Girls Media. Although most PR work today happens online ...

Successful branding involves a good deal of testing and iterating. However, once audiences are aware that it exists and are considering its products or services, too much variation in a brand’s ...

The modern marketplace is changing fast. Global ecommerce has grown by double digits every year since 2012. While retailers have rushed to have the technology and logistics in place to facilitate ...

Branding is critical to a restaurant company, but how much is too much? How does a brand create clear branding guidelines and incorporate a strong culture? Does leveraging data help optimize branding ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...