AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

To me, there's always been a huge difference between going to a store like Target versus Walmart. Walmart is the store you go ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

New service promises comparable market coverage with clearer methodology and deeper insight across high street and online ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.