The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

New analysis released by the HotDeals Research Team suggests that consumers are entering 2026 with a more deliberate and ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In a society where data and algorithms have a say in almost all facets of life, people's daily decision-making process is ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

As both the European Commission’s Joint Research Centre and Safe Food Advocacy Europe release reports detailing how the food industry conveys information, calls for change emerge. In September 2022, ...

When crowds quietly decide for individuals Keep reading on The WiC Project Lifestyle Blog & Miriam's Boutique: Home Goods, ...