Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...
Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn has published a new guide on how to ...
For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...
Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI NEW YORK, Oct. 30, 2025 ...
Snapchat has partnered with first-party data company Datahash to help its customers implement Snap’s Conversions API (CAPI) and gain additional insights from the social-media company regarding the ...
Nextdoor, a neighborhood network provider, has launched Conversion API (CAPI) to help companies maximize ad performance, both online and offline. Nextdoor's new Conversion API will expand and improve ...
Bitreserve, the currency conversion and transaction platform based on Bitcoin that was launched by CNet founder Halsey Minor, has created a platform for application programming interfaces (APIs) and ...
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