Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. If you’re the type of person who enjoys sharing your creative ...

Copywriting is a great skill to have. Whether you want to work for yourself remotely or just improve your writing skills, ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

One of the most well-known copywriting hints is to keep a swipe file–a collection of emails, ads, and other copy or content you love or that performed well. That way, whenever you’re stuck on a tough ...