Ad agency DDB Chicago “exploited” a smaller, minority-owned New York shop in a “classic bait and switch” in an effort to win a $4 billion U.S. Army contract, a lawsuit alleges. Hero Group, which does ...

The U.S. Army has awarded its marketing account to Omnicom’s DDB, a contract worth $4 billion over the next 10 years. According to a statement from the Department of Defense, the bid was led by DDB’s ...

Reports of DDB’s demise may be exaggerated. But even if the brand survives Omnicom’s guillotine, the system that created it is already gone. Or why the age of names, myths, and craftsmanship is giving ...

DDB has unveiled a new corporate identity that invokes the founding principles of the three men who started the agency 70 years ago: Ned Doyle, Mac Dane and Bill Bernbach. The new logo was designed by ...

Reports circulated this morning that DDB, one of Omnicom’s most iconic agency brands, could soon be retired as part of the rumored Omnicom and IPG merger. Now, the holding company has responded to The ...

DDB Worldwide's new CEOs are making a big push into data and precision marketing. They say clients are demanding more than just the broadcast ads that made the Omnicom agency famous. But the new ...

Founded by Denise Drace-Brownell, JD, MPH, DDB Technology stands apart in its belief that innovation is not just about developing new technologies, but about restructuring how value is created, ...

DDB Health rebounded to growth in 2023 after a flat year, and did so quite handily. CEO and president Jennie Fischette attributes her agency’s nearly 26% revenue surge — to $82 million from $65.2 ...

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DDB Group AUNZ today announces a new leadership team with New Zealand CEO Priya Patel and New Zealand Chief Creative Officer Matty Burton taking on expanded roles in the region effective April 1st.