OTT giant Roku will acquire the demand-side platform (DSP) dataxu for $150 million, the companies said Tuesday. The deal, which is a mix of cash and stock, will strengthen Roku’s self-serve ad buying ...

Roku, which has evolved beyond streaming boxes and dongles to become a force in streaming advertising, has acquired ad-tech firm Dataxu for $150 million in cash and stock. The deal is expected to ...

Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by shady auction mechanics following a soured partnership with ...

Streaming media firm Roku has agreed to acquire Boston-based dataxu, a video advertising platform that enables marketers to plan and buy campaigns, for $150 million in cash and stock. By Georg Szalai ...

Dataxu is closing down its Asia-Pacific operations just one month after its acquisition by Roku was completed. It is believed that all staff across the adtech firm's Sydney and Singapore offices have ...

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BOSTON, July 19, 2017 (GLOBE NEWSWIRE) -- DataXu, the leading provider of programmatic marketing software, today announced the DataXu Validated Inventory Marketplace. The DataXu Validated Inventory ...

DataXu and Placed, a provider of location-based attribution services, on Thursday said they have partnered on a solution enabling DataXu’s brand and agency customers to reach consumers in Placed ...

DataXu will release the next generation of its digital marketing platform, DX3, to support advertisers through audience, inventory, campaign management, and analytics. The platform, which will launch ...

Roku is beefing up its advertising business with the acquisition of Boston-based dataxu, a demand-side platform that will allow marketers to plan, buy and optimize their video ad campaigns that run on ...

Dataxu is partnering with Philippines-based digital out-of-home provider Aircast to offer brands and agencies the ability to buy outdoor media programmatically in Southeast Asia for the first time.

Roku, which has evolved beyond streaming boxes and dongles to become a force in streaming advertising, has acquired ad-tech firm Dataxu for $150 million in cash and stock. The deal is expected to ...