Donald Norman is rightly famous for his work on the psychology of design that encourages the development of products that are human-centered. Less well-known is his valuable work on emotional design ...

Imagine you're using a fitness app to start a new running routine. As you open the app, you're greeted with an encouraging personalized message: "Welcome back, Shreya! Ready to crush your goals today?

Written by Rachael Steimnitz, NAMI-NYC's Director of Workplace Mental Health, and Alayna Auerbach, NAMI-NYC's Manager of Workplace Mental Health Design thinking is a methodology known for fostering ...

A single product can seldom satisfy everyone, so it is essential to understand your intended users' actual and latent needs. The product should provide the functionality to fulfill their needs, and it ...