Value adds transform products, making them unique and allowing higher pricing. A strong value add creates a competitive advantage and market differentiation. Investors should assess companies' value ...

SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or TV ads. And then it has to fight to justify its existence. Not anymore. In this article, you’ll learn ...

These days, deals are extremely competitive, and every venture capitalist (VC) wants an edge. As an in-demand founder raising capital, you’ll hear VCs talking about the factors they bring beyond the ...