Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly related to signal loss due to Apple’s AppTrackingTransparency framework, the ...

Meta has begun testing a new ad format called promotional ads to help consumers more easily utilize digital promotions, according to a company announcement. It also unveiled new lead generation tools.

Snap is bringing more automation into the media buying process on its platform with a new ad-tech format, according to a Tuesday announcement emailed to Marketing Dive. Advertisers globally can now ...

Following another quarter that saw marketers pull back on their ad spending, Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots. Amid a slew of product ...