Lift AI's ONE Signal technology uses Micro-Behavioral Analysis to score website visitor intent with 85% accuracy, solving the ...
Healthcare Service Consultants on MSN
Evolving your GTM strategy: Shifting from channel to direct sales
The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...
Most companies approach go-to-market (GTM) like a checklist of tactics: Launch a campaign, send out some emails, do some conferences. But that’s not a strategy -- that’s a to-do list. A real GTM ...
This acquisition expands 2X's capabilities to complete GTM orchestration, making it one of the first Marketing-as-a-Service ...
MarTech on MSN
The hard truth about what AI will do to GTM
After many years in technology marketing, I love to write about GTM. But this is an exception. As a devout humanist, I ...
Go-to-market leaders are confident in their strategies, yet a staggering 98% admit execution is falling short. This disconnect has real consequences: stalled deals, unused content, and widespread team ...
Paul DeLuca is the Founder & CEO of Meritus Capital, host of The Growth Game Podcast, and expert in staffing entrepreneurship. Say “go-to-market” and most people think of startups, launches and pitch ...
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