Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Google’s various ad platforms are suffering yet another reporting outage with serious delays to the Google Ads console, Google AdSense reporting, Google Analytics dashboards, and other platforms are ...

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention ...

Google has been testing its AI advisor in Google Ads and Analytics since 2023, there were some bugs throughout that testing, promoted the test to the top menu and then Google renamed it Ads Advisor in ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account. Google Analytics 4 introduced a default Google Ads report, now ...

Last Friday, several Google products saw outages, but the company’s ad products were among the most hard hit with reporting delays for several hours. Now, Google has confirmed another reporting outage ...

If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Most Fortune 500-type companies use Adobe Analytics and nearly everyone with a a website ...