Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.

What do governments, businesses and individuals have in common? They’ve all invested time and money in forecasting how long a project will take to complete. Despite the forecasting, every one of them ...

In any discussion of evolutionary psychology, or human sciences in general, it is very important to avoid two logical fallacies. They are called the naturalistic fallacy and the moralistic fallacy.