Predictive analytics, also know as data mining, is used to analyze information such as sales of consumer goods to identify trends and patterns and predict future outcomes. A retail chain could analyze ...

SAS Institute announced on Thursdaya new toolset aimed at giving business users the ability to work with predictive analytics software, which has historically been the province of specialized ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

In this special guest feature, Jane Hendricks, WW Portfolio Marketing Lead at IBM Predictive Analytics, describes a methodology for realizing business value from predictive analytics: start by ...