The scale of AI-powered discovery has been growing exponentially. OpenAI’s ChatGPT now reaches over 5 billion visits a month and 800 million active weekly users. More than 40% of users are under 25.

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Marketing professionals question whether "Generative Engine Optimization" accurately describes work focused on shaping ...

A Search Engine Optimizer is responsible for improving website visibility through keyword research, content optimization, and technical enhancements. The SEO field offers various roles, including SEO ...

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

AI search engines are gaining traction and may surpass traditional search engine use in just three years. SEO strategies need to evolve for businesses to remain visible in AI-generated search ...

Search engine optimization has evolved far beyond basic keyword placement and backlink building. Today, artificial ...

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.