In a recent statement Instagram head Adam Mosseri declared that the platform would not be pursuing long-form video content. This decision stands in stark contrast to competitor TikTok's recent moves ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. Instagram has evolved from just a photo-sharing app into a powerful business ...

Instagram now has more than 700 million users—200 million of whom engage with videos every day via Instagram Stories. For video publishers that means there's a good chance your audience is active on ...

In today’s fast-paced digital world, maintaining a consistent and engaging Instagram presence is essential for brands, creators, and businesses. But posting in real-time every day can be ...

A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point B to ensure a return on investment (ROI) from ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a natural planner, you’ll ...