In this dynamic era we live in, the landscape of digital marketing is undergoing significant transformations fueled by virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and ...

Connected TV (CTV) advertising has reached an inflection point. The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences. But the most ...

Global ad spending is increasingly shifting to digital, with digital ads projected to account for 74.4% of total global advertising by 2025, up from 72.7% in 2024. This shift prompts APAC marketers to ...

Search engine marketing (SEM) is still a key element for increasing visibility and engagement in a digital environment that's becoming more and more competitive. For this reason, I cannot overstate ...

The global advertising revenue is expected to grow by 8.8% in 2025, reaching US$1.14 trillion, with a 7.1% growth projected for 2026, according to a report by WPP. Titled “This year next year”, the ...