Cat videos might not boost B2B engagement, but compelling content about your brand or service will. The long predicted explosion of interactive email has finally taken off—thanks, in large part, to ...

What if your email audience always looked forward to encountering your brand in the inbox? The idea of hitting the right notes with your subscribers shouldn’t feel too far off: In today’s marketing ...

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, ...

CHICAGO, IL — September 5, 2018 — Email marketing innovator, Trendline Interactive, a leading full-service email marketing agency announced today an investment from Growth Catalyst Partners (GCP), a ...

Email is one of the most profitable marketing channels. It gives a better return for each dollar spent compared to other channels. In fact, according to Litmus, for every dollar that marketers spend ...

Email inboxes are more crowded than ever before. At 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million, according to MarketingLand. This results ...

It's been a staple of the fast food industry for years. Say a customer were to walk into a McDonald’s and order a Big Mac; the cashier would instinctively ask, “Would you like fries with that?” That ...

Electronic mail has come a long way since its humble, text-only roots. The modern medium is one rich in imagery, animation and – if you fancy it – interactivity. Until recently, interactive email ...

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