Google’s parent company, Alphabet Inc, has a market cap of close to $1.5 trillion, and it generates a substantial portion of its revenue from advertising on its various platforms and services, ...

"Competitive keyword advertising" occurs when a company buys the trademarks of its competition as keywords for search engine marketing. In the 2000s, it was one of ...

The Ninth and Second Circuit Courts of Appeal recently issued decisions confirming that competitive keyword advertising does not create a likelihood of confusion where the plaintiff’s trademark does ...

The issue of “keyword advertising” – a concept unique to the internet – continues to generate court decisions. And in the most recent decision, Goliath has triumphed over David. Keyword advertising is ...

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on ...

Paying for ad placement on the results page of a Web search engine. Also called "paid search," advertisers typically bid for higher placement of their ad on the page. Ads are matched to the words ...

In the early days of the internet, a law firm's website was informative, created to be discovered by internet researchers who were interested in information about, or contact with, an attorney for a ...

Google AdWords is Google’s own advertising system, allowing advertisers to “create your own ads, choose keywords to tell us where to show your ads and pay only when someone clicks on them,” boasts its ...

Internet advertising has become a multibillion dollar industry and an essential component of advertising and marketing programmes. But there are still areas of confusion, say Anna Maria Lagerqvist and ...