“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

Ally Gong visited Seoul, South Korea, to study marketing and management, and returned to UCLA with a newfound interest in makeup and skin care. The fourth-year economics student’s YouTube channel, ...

With the rise in popularity of K-pop, Korean dramas and skincare, Korean makeup has also been attracting the interest of ...

Let’s face it, the buzz around Korean skincare isn’t going anywhere anytime soon. From milky rice toners and soothing centella creams to brightening toner pads, it’s clear that our skincare cupboards ...