When I was young, the only way to pimp your bike was to shove a playing card in the spokes and attach it to your back forks with a peg. This was extremely effective, and you could never have enough ...

This is nearly too geeky, even for us: Hokey Spokes make up a set of LED blades that attach to your bicycle’s spokes and spell out words and poor images while you ride about town, keenly aware of ...

BERKELEY, Calif. — When Dan Goldwater first attached kaleidoscopic LED lights to the spokes of his bicycle wheels and rode through the Burning Man festival at night, the crowd was wowed. And the ...

Cycling after dark has become safer and more stylish than ever, thanks to the evolution of modern LED bike light technology. What began with basic incandescent bulbs has transformed into sleek, ...

First they reinvented the wheel. Now they’re rethinking the spoke. And all to save a few tenths of a gram. When it comes to improving bicycle performance, weight is crucial. With so many parts, ...