When I was young, the only way to pimp your bike was to shove a playing card in the spokes and attach it to your back forks with a peg. This was extremely effective, and you could never have enough ...

This is nearly too geeky, even for us: Hokey Spokes make up a set of LED blades that attach to your bicycle’s spokes and spell out words and poor images while you ride about town, keenly aware of ...

BERKELEY, Calif. — When Dan Goldwater first attached kaleidoscopic LED lights to the spokes of his bicycle wheels and rode through the Burning Man festival at night, the crowd was wowed. And the ...

Dan Goldwater, the founder of Monkeylectric, said he wowed crowds when he first attached kaleidoscopic LED lights to the spokes of his bicycle at the Burning Man festival; now aimed at the ...