The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LEGO Education announced a significant overhaul of its classroom technology lineup on Monday, introducing a new hands-on ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...