The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
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LEGO's smart brick sparks play revolution at CES 2026
When a small square “Smart Brick” is combined with LEGO blocks assembled in the shape of a car, it emits a “vroom” sound as ...
LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge ...
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...
A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...
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