LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds ...

Target is offering up to 30% off LEGO sets right now, but that doesn't mean that everything in the sale is getting the maximum discount. Some of these sets, like the Minecraft Creeper, have only ...

LEGO is one of the most popular toys on the market, and fans flock to LEGO stores and LEGO.com regularly to browse and buy from the steady deluge of plastic bricks LEGO releases on a monthly basis.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...