Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

LEGO introduces its AI-powered SMART Play system at CES 2026, with SMART Bricks, Tags, and Minifigures, designed for ...

You might have thought you’d seen every possible size and shape of brick and accessory, but the brand is about to ruin your ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

Featuring LEDs and speakers, LEGO's Smart Bricks are meant to be the brand's first foray into smart technology as ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...