The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO has plenty of festive sets available for purchase, but the best 2025 LEGO winter set is actually one you can't officially buy.

For those who get most of their new LEGO pieces by buying sets, it can be frustrating when one or two bricks suddenly goes missing. That can be especially bothersome if it's part of themed set that ...

When it comes to Lego, if you know, you know. And in the Tri-Cities, people who know the plastic brick construction toys know Mike Thomas, a Kennewick enthusiast who turned most of his garage into a ...

The LEGO Insiders program is a free membership program that grants you various rewards and benefits for shopping at the LEGO Store. Once you're a member, every purchase you make on the LEGO Store ...

If you click on links we provide, we may receive compensation. Including sensory-friendly picks from a doctor and parenting expert Lego; Target; Walmart (2) Black Friday gave us some tremendous toy ...

Lego sales rose 13% in first half of 2024 The company grabbed market share in a flat toy market CEO expects double-digit full-year sales growth Lego holds back on store openings in China COPENHAGEN, ...