Anyone who uses engineered products is probably aware of “specmanship.” Simply put, specmanship is the art of manipulating theoretical and experimental data to cast a product in a better light. It ...

Linear measurement tools are essential for determining the dimensions of an object. These tools provide a way to quantify distance in a straight line. In engineering and physics, getting your ...

NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future ...

A high resolution encoder allows measurement of linear position or speed without contact between the sensor head and scale. The Kübler Linear Measurement System senses movement via a magnetic scale ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...