TV News Check on MSN

Local TV modernization: From automated execution to first-to-market programmatic

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...
adexchanger

Linear TV Is About To Go The Way Of Radio. That’s A Good Thing

Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets ...
TV News Check on MSN

Rewriting the ad playbook to bring linear & streaming together

Sustaining fan engagement and monetizing live sports requires a blended strategy pairing linear’s scale with the precision ...
Yahoo Finance

ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market

NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...
Yahoo Finance

ITN and Magnite Empower Advertisers with Programmatic Access to Local Linear TV through New Private Marketplace

The result is a new level of flexibility, visibility, and automation for linear TV—while ensuring local stations retain full control of their inventory. Through this collaboration, local linear TV ...
Mena FN

ITN And Magnite Launch First Programmatic Solution For Local Linear TV In The US Market

This collaboration builds on the successful launch of ITN's local linear SSP in late 2024. ITN's platform is built on its extensive supplier network, which includes 75 broadcast ownership groups ...