According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

The clean girl aesthetic is a popular beauty trend that emerged on TikTok in 2021. Inspired by celebrities like fashion models Bella Hadid and Hailey Bieber, the trend promotes a minimalist mindset ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

Prepare to say goodbye to the clean girl aesthetic – as girls (and guys) just wanna’ have fun make-up in 2026. Here’s why ...

Professional makeup artists are in agreement. Last week we met with Sir John, celebrity makeup artist and creative director for L’Oréal Paris. You might know him best as Beyoncé's go-to, and while he ...

Women and girls have been competing with unrealistic beauty standards their whole lives. Throughout my 18 years of life, I’ve seen many trends rise, fall, then slowly disappear. This year, many women ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...