Every day, digital advertisement agencies serve billions of ads on news websites, search engines, social media networks, video streaming websites, and other platforms. And they all want to answer the ...

WhatsApp has announced a series of new features that will change the way people interact with brands on the Meta-owned messaging platform and give companies more chances to cash in on user engagement.

Alzheimer’s is a multifaceted disease, particularly in its sporadic, late-onset form. Myriad factors—genetics, environment, cardiovascular health, metabolism, and inflammation—contribute to a ...

Microsoft is embarking on a venture to monetize its flagship product, Windows, by testing an ad-supported subscription model. This shift could potentially redefine how users interact with their ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Apgar, Senior Director of Product Management, Advanced Advertising, at ...

The more consumers get accustomed to paying for streaming content without ads, the tougher it will be for traditional TV brands to reach consumers, says a top ad agency exec. Netflix, Spotify and ...

An ad from UK fashion brand Next has been banned because the model’s pose, styling, and camera angle made it look like she was “unhealthily thin.” In its review, initiated by a single complaint last ...

U.K. marketers are keenly anticipating — and debating — all the uncharted prospects inspired by the Nov. 3 release of Netflix’s less expensive and potentially game-changing ad-tier model. As the ...