OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...
OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today announced the launch of OpenXBuild, a software suite that gives advertisers unprecedented real-time ...
I've written before about one of my favorite open-source companies, ad-server company OpenX. However, since I first covered the company, a lot has happened, all seemingly positive. For one thing, ...
OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique data from its publishers. It plans to makes its identity ...
PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of ConteX, an OpenX marketplace within the SSP ...
Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and ...
PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., a leading supply-side platform, today announced the general availability of OpenXSelect™, a next-generation curation and supply-side ...
Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers ...
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