Effective CEOs can use data mining to greatly improve their marketing and win customers. That is the message from Bob Donnelly, a business columnist who has worked with IBM, Pfizer and Exxon along ...
Opinions expressed by Entrepreneur contributors are their own. Before the surge of data-driven advertising, programmatic marketing and real-time media buying, retail marketers faced challenges in ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback