As traditional broadcasters face declining linear audiences and fragmented viewing habits, brands are being offered new ways to fund, shape and participate in programming. One model gaining renewed ...
ITV and People’s Postcode Lottery have teamed up for a new on-air partnership aimed at showing what a big win feels like – featuring Jason Donovan, a helicopter and a big red truck. The new ...
New research shows the idea of the ‘postcode lottery’ was first used in 1997 to express concern about how access to NHS drugs and treatment varied from place to place. But its meaning has since ...
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