In the world of speed in digital marketing, every business operates to find practical means of influencing growth and expanding their online market share. One such strategy is Pay-Per-Click (PPC) ...

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

A new year is a perfect time to break bad habits with your PPC account. Sure, there are plenty of shortcuts that can make things easier. Ultimately, though, we want to have a healthy PPC account: ...

Note: We now have an updated version of this article published in 2017: Do you need a PPC management expert? In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant ...

Despite the hype surrounding automation and machine learning, managing a PPC account requires human hands on the wheel. If anything, all these capabilities make it more complex. So set and forget, but ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...