John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute of quality sometimes isn’t enough to be an actual ranking factor. His post also encourages a more ...

We've covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google's Search ...

Obviously getting higher organic search rankings on Google is critical. But figuring out the idiosyncrasies behind how Google computes their rankings is an incredibly difficult task! This month, ...

Review sentiment reflects the prevailing opinion but is it a ranking factor? In this chapter, we look at the claims and evidence. Review sentiment reflects the prevailing opinion shared by customers ...

Want some pure myth busting from Google? Well, here it is. Google's official Google Webmaster Twitter account said "traffic to a website isn't a ranking factor." This is in response to an SEO asking ...

Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro. The ...