Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

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(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began ...

Robux is the premium currency of ROBLOX. It allows players to purchase a wide range of items, including clothing or accessories for their avatars, purchase in-game items or even host a premium server ...

Roblox Robux guide: Get more bang for your bux. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Want to know more about Robux in Roblox? Roblox ...

Joshua is a writer at Game Rant with almost a decade of professional experience. He has worked for many reputable publications and holds a BS in Econimics. A dedicated fan created a real-life Robux ...

Advertising watchdog the Children’s Advertising Review Unit (CARU) has found Roblox in violation of guidelines that require social media creators to disclose material connections to companies they ...

Roblox, the popular online game platform -- and game-creation system -- is rolling out two new ad formats as brands try to gain the attention of gamers and inch their way into the metaverse. At its ...