Over half of Google searches now end without a click. Although “zero-click” results have been around for a while, they’ve become even more prevalent with the rise of AI Overviews and other SERP ...

Your content might be great, but if AI platforms aren’t surfacing it, your audience won’t see it. As generative search reshapes the SERP, staying visible requires more than keywords and backlinks. You ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search recently knows all too well, things aren’t what they used to be. Gone are ...

Google’s AI Mode and AI Overview aren’t separate strategies but thresholds of the same system, reshaping how enterprise visibility and measurement must be managed. Where is search going to develop? Is ...

Google has filed a lawsuit to protect its search results, targeting a firm called SerpApi that has turned Google’s 10 blue links into a business. According to Google, SerpApi ignores established law ...

Search isn’t what it used to be. The neat, linear, “perfect” journey, where a user types a question into Google, clicks a blue link, and finds their answer, is over. (If that ever actually existed.) ...