In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

What Is A SaaS Sales Funnel? In the world of sales and marketing, sales funnels remain an essential tool as they capture a buyer’s journey in its entirety, from the initial awareness of a problem to ...

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine ...

Here’s how three billion-dollar founders proved you don’t need venture capital to build global empires. Gaston Taratuta built Aleph into a multibillion-dollar global company starting with just $5,000 ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. The B2B sales funnel model is a marketing strategy that ...

Sales funnels are essential tools for businesses aiming to guide potential customers through a structured journey, from initial awareness to final purchase. They streamline the customer experience, ...

The concept of “the funnel” is a sacred cow in marketing. The basic concept of leads progressing through a series of steps of escalating interaction until they finally make a purchase is intuitive. At ...