LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest customer segmentation analysis for a retail company. During ...

Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

When it comes to client relationships, a one-size-fits-all approach falls short. In my experience, treating all clients uniformly is an ineffective practice that can hamper resource allocation and ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...

Not many people in Ghana will remember the short span of the South African retail shop, PEP STORES when it set up in Ghana. The lightning speed with which PEP Stores collapsed could be attributed to ...

For all the advances of AI that machine learning brings to productivity and decision-making, it has a major downside: cybersecurity risks. Businesses often underestimate the security risks of adopting ...

Cloud security company Zscaler Inc. today announced Zero Trust Segmentation, a solution that offers more secure, agile and cost-effective means to connect users, devices and workloads across ...

In quantitative trading, information on the point-in-time revenue segments a business participates in is traditionally used to map relationships across the equity landscape which can be used to ...