Strava has launched a major redesign of its Apple Watch app, and with it comes the one feature its users have been requesting for years: Live Segments. The update brings real-time, on-wrist ...

Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns. A key aim for any advertiser using ...

To segment a market, you divide your potential customers into different groups. Millennials, Generation X and baby boomers, for instance, or fans of thrillers, paranormal romance and horror. Then you ...