Feb 14, 2015; New York, NY, USA; Golden State Warriors guard Klay Thompson (2) celebrates during the 2015 NBA All Star Three Point Contest competition at Barclays Center. Mandatory Credit: Bob ...

Before I took the stage to deliver a keynote at a recent event, the CEO of my host company addressed the 1,200 distribution partners, employees, and customers in the audience. In his remarks, he ...

Dive into the world of basic accounting metrics and key performance indicators (KPIs) to optimize your property’s profitability. From analyzing cash flow to measuring return on investment (ROI), these ...

When I was a consultant at McKinsey, we helped Fortune 500 companies optimize their marketing spend. With the help of statistics PhDs, we applied complex statistical models to customer data to ...

Finding go-to-market fit (GTM) is a pivotal moment for a startup. It means you’ve found a repeatable formula for finding and winning lead that can be written into a repeatable GTM playbook. But before ...

At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, ...

You’ve got the memo. You don’t have to be convinced that marketing is important. You also know that having a robust marketing budget is crucial and that it shouldn’t be done on the cheap. In other ...

Body Mass Index, known as BMI, is a calculation based on weight and height. The result categorizes you as underweight, normal, overweight or obese. It’s easy to take, doesn’t cost time or money, and ...