The concept of positive deviance (Sternin & Choo, 2000; Wishik & Van der Vynckt, 1976) is that in any community faced with a problem, there are likely to be some individuals who are successful because ...
In this article, I take a close look at these deviants, and I ask: what can we really learn from them? The answers turn out to be a bit surprising. While these deviant companies, with their ...
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