“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re ...

Prebid.js, the open-source header bidding solution adopted by AppNexus and Rubicon Project, has demonstrated its effectiveness for yield optimization from video header bidding, according to the ...

Header bidding has become the hottest area of ad-tech since first emerging in the market two years ago. But why has it been so slow to play in video? Header bidding is a programmatic advertising ...

The Canadian Broadcasting Corporation (CBC) turned on video header bidding with Index Exchange. The broadcaster and publisher requested that Index Exchange develop the feature because it wanted “to ...

For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret ...

Header bidding in video is the latest buzzword for publishers in JAPAC regions (Japan and Asia-Pacific). The term comes from display advertising, and essentially means competing all demand sources - ...

Header bidding adoption has ramped up quickly over the last few years, but has yet to spread significantly to formats other than web display. AppNexus is one of the companies pushing to change that, ...

As the advertising industry continues to turn to online advertising, header bidding has emerged as a way to benefit everyone. In this piece, PubMatic director ad solutions APAC Natasha de Mallet Hawes ...